Home INTERVIEWS Süleyman BAYRAMOĞLU, Regional Director, EMEA of NOVA Power Solutions: “We started offering support to our customers in Eastern Europe and Middle East from Turkey.”

Süleyman BAYRAMOĞLU, Regional Director, EMEA of NOVA Power Solutions: “We started offering support to our customers in Eastern Europe and Middle East from Turkey.”

by MSI

NOVA Power Solutions (“NOVA Power”) provides specialty power solutions and products to the Turkish defence and aerospace industry, focusing on the indigenous systems that are developed domestically within Turkey. The company’s custom-tailored power solutions provide high quality power for reliable operation of electronic systems of various platforms used by Turkish Armed Forces and offered to allied and friendly countries. Süleyman Bayramoğlu, Regional Director EMEA and Kurt Worden, Business Development Director answered our questions and explained the current activities and the future plans of the company.

Süleyman BAYRAMOĞLU: Regarding the expectations of our stakeholders for local technical support and repairs, we achieved a good system in the last two years. We created an infrastructure where we go through local technical support and repair processes with very low response times.

MSI TDR: NOVA Power is working with leading integrators and system manufacturers such as ASELSAN, HAVELSAN, STM, Meteksan Defence, YALTES, AYESAŞ and VESTEL Defence. Furthermore, you have a close relationship with end users, especially Turkish Naval Forces Command. You also have a significant business potential in the future in Turkey. Can you answer why the companies and end-users that haven’t started working with you so far should consider utilizing your solutions?

Süleyman BAYRAMOĞLU: This question has two short answers: our leading edge technology and the model of collaboration with our customers to to come up with optimal solutions.

We routinely participate in the fairs, symposiums and conferences in Turkey and try to explain our technology at every opportunity. 70%of all hardware failure and electronic equipment damage is caused by power quality issues, or to put another way, anomalies in the power supplies. The most obvious solution to these kinds of problems is employing uninterrupted power supplies (UPS). UPSs are readily available, and they supply auxiliary power from their batteries to operate electronic systems for a set period of time. In addition to supplying backup power, they also prevent some basic destructive power anomalies, such as voltage spikes. However, they do have some limitations, as they cannot prevent lesser-known problems like line noises or harmonics, even though these problems can be more destructive. Therefore, to reliably provide power to critical systems and shield them from any problems that might be caused by anomalies in the power supply, best practice is to use advanced uninterrupted power protection systems called “power conditioners”. We come into the picture right here.

NOVA Power provides solutions for indigenously designed and domestically produced systems in Turkey. We engineer our solutions during the development phase of the customer’s system, custom-tailored for the precise system in most cases. Our solutions provide 100% power quality protection, eliminating electrical anomalies and keeping the customer system operational without skipping a beat.

We develop all our solutions and products in compliance with relevant military and industrial standards. Unlike commercial products, NOVA Power can guarantee reliability even in extreme environmental conditions associated with military settings, including the desert, the arctic, and on/under the sea.

Basically, NOVA Power engineers power solutions and products that prevent hardware failures and damage to sensitive electronic equipment. As a result, our solutions reduce life cycle costs and protect mission-critical systems from failure.

Kurt WORDEN: We provide specialised solutions in a niche field. Our business style was developed in line with these features of our products. Our most significant expectation is, like all other producers, to sell more and reach more. But more importantly, we aim to provide reliable solutions to our clients, to make sure these solutions meet all project and system requirements, and to ensure long-term reliability of the solutions we deliver. Some of the platforms our solutions and products are used in serve for 30, or even 50 years. As such, we direct our efforts with this reality in mind.

Süleyman BAYRAMOĞLU: Another important point is that our solutions are not subject to any export limitations. We gladly support the Turkish defence and aerospace industry in its export projects. Some examples are being realised as of this moment, and we can even say that for NOVA Power, selling and supporting our products through Turkey is becoming more and more attractive.

Kurt WORDEN: For NOVA Power, Turkey is not only important for potential clients or sales volume, but as a place to do design and support activities, too.

Turkey Increases Its Importance for NOVA Power

MSI TDR: Some corporate developments have also happened since our last interview. Could you share these with our readers?

Süleyman BAYRAMOĞLU: NOVA Power was acquired by CLARY Corporation, a long-time business partner and now the owner of our company as of June 2021. CLARY is a high technology manufacturer, founded in 1939 to produce precision aircraft parts. The company developed compact computers and the world’s first electro-mechanical calculator in the ‘1950s. In 1970, CLARY designed the world’s first all solid state UPS, and towards the end of 1990s it revised the design by integrating digital technology to become industry standard for rugged devices. We have been working harmoniously with CLARY for 34 years, and the acquisition only made our organisation stronger, in terms of finances, human resources, and even in technological infrastructure. In addition, with this restructuring, in July we expanded our maintenance unit in Turkey such that, it now provides product support and maintenance services to a very wide area including Europe, Pakistan and all the regions in between. I am excited to say that our local initiatives will expand beyond maintenance to include Turkey-based design and production capabilities in the future.

MSI TDR: The COVID-19 pandemic had significant adverse effects on supply chains. Could you inform us on how you cope with these?

Kurt WORDEN: Since the start of the pandemic, March 2020, unforeseen delays have occurred in production and delivery times. This has many causes, including production slowdowns as personnel were affected by pandemic conditions and general disruption to global supply chains. A semiconductor shortage exacerbated this situation as well. We are talking about 12 months lead time to deliver electronic components right now. With our comprehensive stockpiles, we were minimally affected, though it is hard to predict what will follow. In addition, shipping costs were roughly doubled in this period, affecting both the pricing and delivery times.

Users always want you to improve on delivery times. We are closely following every development and taking all possible measures to provide our clients with the best service we can.

NOVA Power officials express at every opportunity they are very extremely pleased in contributing by specialized solutions for the surface and submarine platforms of the Turkish Navy, which majority of shipboard systems and equipment are indigenously designed and locally developed.

Production, Maintenance, and After-Sales Support in Turkey

MSI TDR: Commencing production and after-sales support activities based in Turkey were both included in your plans and picked up some steam in the sector. What are your latest activities in this regard?

Süleyman BAYRAMOĞLU: Regarding the expectations of our stakeholders for local technical support and repairs, we achieved a good system in the last two years. We created an infrastructure where we go through local technical support and repair processes with very low response times. As I have mentioned, the coverage area we serve with this infrastructure expanded beyond Turkey. We have started offering support to our customers in Eastern Europe, the Middle East, and the Near East from Turkey.

As for local production, it has been in a goal of ours since we entered the Turkish market in 2012. Apart from some design and software efforts, I cannot say we have reached the level we want to be for local production. A contributing factor to this, I think, is that the solutions and products NOVA Power provides are highly reliant on specialised design and produced in rather low numbers. We are a “craft” production company and a distributed production structure in this production style brings many disadvantages.

With this in mind, for local production, the numbers must be high for a given solution or product to justify the costs of design and engineering. On the other hand, we did start producing some of our special solutions and products in Turkey with our local business partners. We started offering solutions produced in Turkey, and sometimes even designed in Turkey, to some of our clients in European countries, India and the USA. In the future, one of our most important plans is to increase these kinds of local production solutions.

Another topic on our agenda is to perform qualification activities, like environmental conditions and EMI/EMC tests, utilising the resources within Turkey. This has been a goal of ours for a long time, though the pricing we have thus far received from Turkish organisations and institutions has been far higher than the costs of testing we do outside of Turkey. We are in talks with TRTest in this regard, and we continue to seek out feasible means of offering product qualification testing activities in Turkey, particularly for clients in Europe and the Middle East.

NOVA Power’s solutions are used in sea, subsea, land, and air platforms.

MSI TDR: A recent development regarding your products was the implementation of Adaptive Power Factor Correction™ (APFC) technology to your SRNT and SRHF product families. What kind of reactions did this new feature have from the people and organisations you met with during IDEF’21? Could you give us some insight about the feedback you received?

Süleyman BAYRAMOĞLU: APFC™ technology was implemented in two of our product families at the beginning of this year, as you mentioned. It is an exciting development for us, as these product lines can now offer customers even greater efficiency, a capability that was not quite there before.  

This new capability provides power to tactical systems, especially in small circuits fed by generators, in ships and in mobile systems, and it also reduces failure rates, and leads to lower fuel consumption. As such, longer operation of the systems becomes possible. Furthermore, it contributes to lower wear and tear on the power infrastructure reduces time and cost of maintenance activities. During the IDEF this new technology was brought up in our talks with our customers, and we received very favourable feedback.

For defence systems and equipment developed indigenously in Turkey, NOVA Power aims to remove power supply as a potential problem, making sure it is not a weak link in the chain. We are accomplishing this by engineering the most suitable power solutions for Turkish defence and aerospace companies in design and development phases.

NOVA Power also provides solutions for the online UPS products of its parent company, CLARY Corporation.

Long Way to Go

MSI TDR: When you consider your meetings and activities during IDEF 2021, what kind of future awaits NOVA Power?

Süleyman BAYRAMOĞLU: We are offering the most reliable and the highest quality solutions in our field. With that said, we are focused on several goals:

  • Increasing our sales volume and expanding our business partnerships to more companies in Turkey and the EMEA region,
  • Offering all technical support and maintenance services from Turkey for all EMEA region,
  • Contracting competent firms in Turkey for some of our specialised design needs,
  • Utilising Turkish test infrastructure for qualification tests under the guidance of TRTest,
  • Partnering with the best high-capacity power supply and converter producers in Turkey and offering their products to our clients in Asia, Europe, and the USA.

We have begun work on many of these goals, and while I can say we are making decent headway, we also have a long way to go and plenty of work ahead of us.

Kurt WORDEN: After a long 34-year period of success in the USA market, we started to focus on Europe, Turkey, and the Middle East beginning 2012. We are making an effort to raise awareness of power quality as a concept in this region. We are contributing to American and European system integrators and producers in the defence and aerospace sector through collaborations, helping them to develop highly reliable defence systems by getting involved in their projects at their starts.

We are continuing to work to provide rugged power solutions that will be utilised in military and security systems where failure or interruption is simply unacceptable, especially to be used in ships, tactical military scenarios, or other tough working conditions.

For NOVA Power, Turkey is not only important for potential clients or sales volume, but as a place to do design and support activities too.

MSI TDR: Any further topics you would like to add?

Süleyman BAYRAMOĞLU: MSI TDR is playing a crucial role as a strong voice in the Turkish defence and aerospace industry. It is obvious that sector publications contribute to the development of the sector broadly speaking, but MSI TDR also contributes to the promotion of Turkey and the Turkish defence and aerospace sector, in particular.

Even though we were under pandemic conditions, IDEF’21 was very successful for us. Just as we like physical in-person industry fairs, we like touching and smelling paper too. As such, IDEF is very important, as are printed sector publications. We consider the publication of MSI TDR and the other sector publications, which I evaluate as supplementary, in both Turkish and English crucial in this regard.

We thank all MSI TDR family on the behalf of the whole sector for their intense efforts.

The solutions of NOVA Power also increase the reliability of UAV ground systems. The take-off and landing system of the US Army’s Gray Eagle UAV is among the many examples in this regard.

We would like to thank Süleyman BAYRAMOĞLU, Regional Director, EMEA of NOVA Power and Kurt Worden, Business Development Director of NOVA Power for taking the time to answer our questions, and for providing us with such valuable information.

NOVA Power’s solutions are also used in radar such as AN/TLS-77.

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