Alper ÇALIK / email@example.com
Samsun Yurt Savunma (SYS) responds to different needs in the sector with its brands such as CANiK Academy, MECANiK, and CANiK Tech as well as its firearms brand CANiK. In addition, the company adds new ones to these brands day by day. CANiK Store was the latest among those brands. This brand includes physical and online stores that bring together over 600 different products and where firearms enthusiasts can find everything they are looking for under a single roof.
The first store under the CANiK Store brand opened in Gümüşsuyu, Istanbul, in May. The second store will open in August in Tandoğan, Ankara. These stores will be followed by Samsun branch, which is planned to be opened soon. The first CANiK Store branch abroad will open in Belgrade.
SYS has designed the physical stores it has established under the CANiK Store as a brand where firearms enthusiasts can find everything they are looking for under a single roof, from firearms to accessories, from optical sights to clothing. Online stores, which are planned to be realised in the near future, are designed as a portal where users can access all of these products online.
With the opening of virtual ones, both physical and virtual stores of the CANiK Store brand will be managed centrally. Thus, all processes will be managed very simply and users will be able to reach the product they want at any time without delay.
A Simultaneous Experience Centre
CANiK store stores operate as a centre where users can experience firearms, accessories and clothes, as well as being a place where they can shop. For instance, users can experience the examples of the products they plan to buy by shooting at the ranges inside the stores.
Correct Branding Strategy
C. Utku Aral, the General Manager of SYS, says the following about the branding approach of the company: “We are implementing a very strong branding strategy. We can easily compete with the leading companies in the international arena thanks to this approach. We create brands each specialising in its own field for this. Of these, CANiK focuses on end products such as pistols and machine guns. Everything else such as accessories, tactical training, basic shooting training, and armorer training are under different brands. Each of these brands, which works as an independent company, has its own personnel. We can achieve our goals by assigning something that we aim strategically to a particular brand in this way.”
SYS includes other brands apart from the CANiK Store;
- CANiK Official Accessory Program,
- CANiK Tech,
- CANiK Academy,
- CANiK News,
- CANiK Team and
- CANiK Smart.
Official Accessories for CANiK Pistols
SYS launched the CANiK Official Accessory Program in 2019 so that CANiK brand pistol owners can access spare parts and accessories that are 100% compatible with their pistols. The products within the scope of this program, which has now become a brand in itself, are also sold in firearm stores around the world, apart from SYS’s own channels. A user in the USA with a CANiK brand pistol manufactured in Turkey can enter a store in Australia and buy the accessory with the CANiK brand without worrying about “Does it fit my pistol?” in this way. Some of these accessories are manufactured by SYS, and some are produced by different companies in the accessory ecosystem of SYS.
Aral says the following about the accessory ecosystem of SYS: “Manufacturers of pistol accessories or training kits that are world leaders look at the prevalence of the use of related pistols in the world before investing in manufacturing machinery or moulds. If the production numbers of pistols are not enough, they do not care to invest. In addition, SYS draws the direct attention of many accessory manufacturers with approximately 2 million CANiK branded products in the US pistol market and these manufacturers contact us themselves.”
Some of the major accessory manufacturers in the CANiK ecosystem and the accessories they manufacture are listed as follows:
- General Dynamics OT – Simunition training kits
- Safariland – Holsters
- Truglo – Tritium sights
- Frontline – Holsters
- Coolfire – Pistol training systems
- Olight – Tactical flashlight
- Surefire – Silencer and flashlight
- Vortex – Optical sights
- Shield – Optical sights
MECANiK: Universal Firearm Accessories for Every Brand
CANiK stores include not only CANiK brand pistols and accessories, but also products under the MECANiK, the new brand of SYS. Universal accessories compatible with all firearms manufactured by different companies in the world are sold under this brand. These include tactical products such as knives and under-shirt ballistic vests manufactured by different manufacturers around the world, as well as products such as special hats and glasses for competitive shooters.
In addition, any accessories must have various standard features to be sold under the MECANiK brand. For instance, it is required that the product is exportable and can be mass-produced.
Some of the highlights of the products under the MECANiK brand are listed as follows:
- Optics are designed with input of shooters who are experts in different concepts from all over the world. They are manufactured with high technology for the highest level of performance and durability.
- 9 different patented technologies were developed for all textile equipment used in the textile group.
The SYS team performs the qualification of these products. It is aimed to provide users with accessories of the same quality as CANiK pistols in this way. Aral summarises the idea behind the MECANiK brand as follows: “There is a very large market in Turkey in terms of both manufacturer and user in the field of pistols. However, users cannot find products that are manufacturer-approved and compatible with their pistols when they want to attach various accessories to these pistols manufactured by different companies. In this case, they produce makeshift solutions by performing amateur modifications on their pistols to adapt these accessories. In addition, they cannot find any representative when they have a problem since they buy all those accessories from abroad. Our MECANiK brand responds to this need. Users do not think twice about buying accessories because there is a power like SYS behind MECANiK.”
CANiK Academy: Advanced Tactical Training for Official Institutions
SYS responds to the need for tactical and technical training of official institutions with CANiK Academy. Currently, only training is provided to the requesting official institutions within CANiK Academy and the training within the scope of CANiK Tech is carried out.
The curriculum of these training sessions can be tailor-made specially in line with the demands of the institutions or the training sessions can be provided as package programs. CANiK Academy gave a successful test with distance training during the pandemic period and carried out distance training activities with many official institutions. CANiK Academy has provided training in this way to a total of 7 different institutions, 5 of which are abroad. However, it is planned to provide competitive shooting (IDPA, IPSC, etc.) training for civilians and shooting training for self-defence in the upcoming period.
Advanced medical training such as Tactical Combat Casualty Care, which is the standard in the US Armed Forces, is also planned within CANiK Academy. These training sessions teach how to intervene to severely injured personnel during combat, who would not normally be able to live without surgical operation. The chances of survival of severely injured personnel increase thanks to this training. Likewise, it is aimed to provide these training programs to civilians who are dealing with firearms.
CANiK Tech: Firsthand Accurate Technical Information
SYS has established another brand, CANiK Tech, to inform users accurately about technical issues. Training programs and contents prepared by CANiK Academy Trainers are available to everyone from official institutions to maintenance units and authorised services under this brand. In addition, CANiK-authorised services are required to complete the certified training programs provided by CANiK Academy in order to access the CANiK Tech database and offer services. CANiK Tech also provided technical training to the maintenance personnel of many official institutions abroad.
In addition, especially on the internet, there is a lot of information that is debatable when it comes to firearms. Users who want to get a deeper technical knowledge about their firearms have difficulty in accessing accurate and true information in this environment. Videos posted under the CANiK Tech brand on CANiK’s official YouTube channel that is publicly available aim to reduce this information pollution.
CANiK News: Official News from CANiK
SYS has designed the CANiK News brand to be CANiK’s official publication organ and has actualised it aiming to present the news about the activities it carries out firsthand. These news offer the latest information about SYS first-hand. These include news from CANiK branded new products to activities at trade shows where SYS participates with its CANiK brand. In addition, it is aimed to publish interviews with world-famous CANiK brand pistol users on CANiK News.
SYS also started publishing a free journal called CANiK News. The first issue of the journal, which is planned to be 3 issues a year and is about the important activities of SYS in the last 4 months, will be published in July. The digital version of the journal will also be available on CANiK’s website in the near future. It will be possible to access the limited number of printed versions of the journal in the CANiK Stores.
CANiK Team: Anyone can Become a Good Shooter with the Right Training
SYS created the CANiK Team brand to provide shooting training to civilian users under the umbrella of CANiK Academy. SYS aims to show that anyone who has received the right training can be a good shooter, even if there is no military or law enforcement training in their past, with this brand. CANiK Team is also the official shooting team of SYS. The trainings within this brand are also provided by the competitors in the official shooting team of SYS.
SYS has trained the shooters within the CANiK Team on its own. CANiK Team’s training programs are now provided by these competitive shooters, each of which became trainers themselves.
CANiK App and CANiK Smart: Digital Revolution in Shooting
CANiK App is a new mobile application developed by SYS. Users can log in to this mobile application, which works in an integrated way with other platforms of SYS such as CANiK Store, with their own CANiK ID. Users can keep shooting and maintenance records by entering information about their firearms and accessories into the application. The application also includes an internal Shot Timer. The application also offers the opportunity to examine the CANiK firearms family and accessories. CANiK Configurator and CANiK Smart, which will combine firearms and accessories in a virtual environment and offer special firearm solutions to the user, will also be accessible through this application in the following periods.
Various smart products for shooters are planned to be offered under the brand of CANiK smart. These products consist of smart systems that measure and analyse the performance of the users during the shooting and give suggestions to the user to increase the shooting performance as a result. These systems are developed by Unirobotics, one of the subsidiaries of SYS.